Most purpose-driven businesses sound the same. "We care about people and planet" stopped being a differentiator years ago. They end up competing on price because they haven't earned the right to charge more.
The workshop: A 60 to 90-minute interactive session where participants sharpen how they talk about what makes their business different. We teach the karmadharma positioning framework, then participants draft, stress-test, and rewrite their positioning live with peer feedback.
The output: A sharpened positioning statement, a clearer view of their ideal customer, and three messaging angles they can test on LinkedIn the following week.
